AKINRINLOLA AYOBAMI EMMANUEL

Media Buyer | Meta Ads Specialist
Ibadan, NG.

About

Highly accomplished Media Buyer and Meta Ads Specialist with over 5 years of experience driving profitable Facebook and Instagram ad campaigns, consistently generating leads, sales, and brand visibility for diverse clients across Nigerian and international markets. Expert in leveraging data-driven strategies, advanced audience research, and creative testing to optimize funnel performance and scale winning campaigns while reducing CPA. Proven ability to manage substantial ad budgets and deliver exceptional ROI through strategic planning and meticulous execution.

Work

Primal Digitals
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Media Buyer / Meta Ads Specialist

Ibadan, Oyo State, Nigeria

Summary

Currently leading Facebook and Instagram ad campaigns for diverse clients, driving profitable outcomes through strategic planning, optimization, and data-driven insights.

Highlights

Strategically planned, launched, and continuously optimized over 100+ Facebook and Instagram ad campaigns for digital products, services, events, and brands, consistently exceeding client KPIs.

Managed and allocated multi-million Naira ad budgets across diverse campaigns, achieving an average of 25% increase in leads and sales while optimizing conversion rates.

Conducted in-depth audience research, including interest targeting and lookalike audience creation, resulting in a 15% improvement in targeting accuracy and reduced CPA.

Executed rigorous A/B testing of multiple creatives (images, videos, copy angles), significantly improving Click-Through Rates (CTR) by up to 30% and reducing Cost Per Acquisition (CPA) by 20%.

Successfully implemented and managed Meta Pixel, conversion events, and custom audiences, ensuring precise data tracking and enabling advanced retargeting strategies that converted 10% more abandoned leads.

OYSADA, Livestock Productivity & Resilience Support Project (L-PRES)
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COMMUNICATION/ICT OFFICER

Ibadan, Oyo State, Nigeria

Summary

Managed communication and ICT functions for a livestock productivity project, enhancing data accuracy, digital workflows, and public engagement.

Highlights

Spearheaded beneficiary mapping and profiling for the L-PRES project, ensuring 98% accuracy in data collection and robust project monitoring for over 5,000 beneficiaries.

Optimized digital workflows and managed all ICT-related functions for project officers, increasing operational efficiency by 20% through strategic use of Google Workspace.

Captured high-quality video and photographic documentation of 50+ project events, significantly enhancing project visibility and accountability across digital platforms.

Designed compelling digital content, including over 100 banners and social media posts, boosting online engagement by 35% and expanding community outreach.

Coordinated strategic media partnerships with 5+ local and national outlets, amplifying project impact and reaching an estimated audience of 500,000+.

Nigeria Covid-19 Action Recovery & Economic Stimulus (NG-CARES)
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COMMUNICATION OFFICER

Ibadan, Oyo State, Nigeria

Summary

Led communication initiatives for a COVID-19 recovery project, focusing on knowledge management, visibility, and stakeholder engagement.

Highlights

Developed and implemented comprehensive knowledge management strategies, improving project documentation by 30% and facilitating enhanced organizational learning.

Utilized Google Sheets and Forms for efficient data entry, reporting, and knowledge management, ensuring data integrity and accessibility for 10+ ongoing projects.

Increased project visibility by 40% through targeted social media campaigns and strategic PR initiatives, significantly enhancing public awareness and engagement.

Facilitated 15+ knowledge-sharing sessions, equipping over 200 beneficiaries with relevant agricultural skills and critical information.

Curated 20+ impactful success stories and monthly project newsletters, significantly enhancing stakeholder engagement and reporting efficiency.

Nigeria Covid-19 Action Recovery & Economic Stimulus (NG-CARES)
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ASSISTANT COMMUNICATION OFFICER

Ibadan, Oyo State, Nigeria

Summary

Supported communication efforts for a COVID-19 recovery project through proposal development, project monitoring, and multimedia content creation.

Highlights

Assisted in the development of 10+ project proposals, contributing to the successful acquisition of over $500,000 in funding for community development initiatives.

Conducted rigorous monitoring and evaluation for 20+ agricultural projects, ensuring 95% goal alignment and efficient resource utilization.

Designed and produced over 75 promotional materials and provided multimedia coverage for 30+ project activities, enhancing public outreach and program visibility.

Sparknotion Limited
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COMMUNICATION & EVENT OFFICER

Ibadan, Oyo State, Nigeria

Summary

Managed corporate communication and event planning, executing PR strategies to boost brand visibility and audience engagement.

Highlights

Conceptualized and executed 15+ PR strategies that enhanced brand visibility by 25% and increased audience engagement by 30% across multiple platforms.

Managed logistics and media relations for 10+ high-profile events, coordinating resources for over 500 attendees and securing positive media coverage.

Developed and implemented content strategies that increased audience engagement by 40% across digital platforms, driving higher interaction rates.

Coordinated a team of five photographers and videographers, ensuring comprehensive and high-quality event coverage for all major corporate events.

Education

Bingham University
Karu, Nasarawa State, Nigeria

B.SC.

MASS COMMUNICATION

Grade: Second Class Upper

Languages

English

Certificates

Digital Marketing

Issued By

Hubspot Academy

Logo Design Course with Adobe Illustrator

Issued By

Posterion

5 Days Lead Generation Training

Issued By

FunnelHackers Club

Master Lead Generation Course

Issued By

The Blue-Heart Academy

Graphic Design Training

Issued By

V.S.L. Concepts Graphics Academy

Soft-Skills Training

Issued By

Jobberman

Skills

Digital Marketing & Advertising

Meta Ads, Google Ads, Facebook Ads, Instagram Ads, Social Media Management, Audience Research, Creative Testing, Funnel Optimization, Budget Management, Lead Generation, Conversion Optimization, Retargeting Campaigns, Meta Pixel Management, Campaign Scaling.

Content Creation & Design

Adobe Suite, Photoshop, Illustrator, Video & Audio Editing, Capcut, Graphic Design, Canva, Digital Content Design, Multimedia Coverage.

Project & Office Management

Google Workspace (Docs, Sheets, Drive, Gmail, Meet), Microsoft Office Suite (Word, Excel, PowerPoint, Outlook), Calendar & Email Management, Online Research, Data Entry, Document Preparation, File Management, Administrative Support, Report Writing, Workflow Optimization, Project Monitoring.

Communication & Client Relations

Client Relations, Communication, PR Strategies, Media Relations, Media Partnerships, Stakeholder Engagement, Knowledge Management, Community Outreach, Report Writing.