Primal Digitals
|Media Buyer / Meta Ads Specialist
Ibadan, Oyo State, Nigeria
Summary
Currently leading Facebook and Instagram ad campaigns for diverse clients, driving profitable outcomes through strategic planning, optimization, and data-driven insights.
Highlights
Strategically planned, launched, and continuously optimized over 100+ Facebook and Instagram ad campaigns for digital products, services, events, and brands, consistently exceeding client KPIs.
Managed and allocated multi-million Naira ad budgets across diverse campaigns, achieving an average of 25% increase in leads and sales while optimizing conversion rates.
Conducted in-depth audience research, including interest targeting and lookalike audience creation, resulting in a 15% improvement in targeting accuracy and reduced CPA.
Executed rigorous A/B testing of multiple creatives (images, videos, copy angles), significantly improving Click-Through Rates (CTR) by up to 30% and reducing Cost Per Acquisition (CPA) by 20%.
Successfully implemented and managed Meta Pixel, conversion events, and custom audiences, ensuring precise data tracking and enabling advanced retargeting strategies that converted 10% more abandoned leads.